A great message by Lauren Sapala on social media and how to utilize it as an author.
Social media is all about being heard!
Or is it?
We tweet, we post, we comment, we update, we check in…and at the end of the day we still don’t see any significant increase in our followers, or in our book sales. What is going on? Do we just not get this whole social media thing? Are we not doing it right? We know it’s all about connecting and sharing, but we’re connecting with the whole internet universe, and we’re sharing all our stuff all the time. And we’re still asking…where are our readers?
The big myth about social media is that it’s all about you. Promoting your book, driving your sales, pushing your message. But if you go into social media with the intent of only benefiting your writing career, you’ll most likely get just as far as auto-tweeting book teasers that no one ever clicks on, and then stall out.
The truth is, social media is not about you.